Cross App promotion campaigns are created to promote mobile app installs. Cross–promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. Publishers can target their existing user base to drive installs for their new apps.

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There are two types of cross-promotions :

• Cross promoting your own apps: These cross-promotion campaigns can either be assigned a “percent of traffic” goal or compete with other third-party mediation sources.
• Cross promoting third-party apps on your inventory: These cross-promotion campaigns are most often given a “click” goal, though you could also assign them a “percent of traffic” (sponsorship) goal instead.

Benefits to you :

When you use a cross-promotion campaign to promote your application:

1. It will only promote your app to users who haven’t already installed it themselves.
2. Creative will be selectively shown based on the user’s device operating system.